Pay Per Click Marketing (PPC)
We Provide A Wide Range of Pay Per Click (PPC) Marketing Services
Digital Ads And Solution is one of the best Pay Per Click (PPC) Marketing Company in Raipur, Chhattisgarh, India. PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
About Pay Per Click Marketing (PPC)
Best Pay Per Click Marketing (PPC) Company In Raipur, Chhattisgarh, India.
Digital Ads And Solution is one of the best Pay Per Click (PPC) marketing company in Raipur, Chhattisgarh, India. PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
How to get a better ROI from your Google Ads campaigns
How will this guide help me and my business?
Use this guide to review your approach to Paid Search and improve the ROI you can achieve from Google Ads campaigns – all in seven practical steps.
Marketers from many companies have tried using Ads to gain more leads and customers. But sometimes they have struggled to make it work.
Our guide provides a do-it-yourself approach to review your own tactics, or alternatively, if you use an agency for managing ads, you can ask them the tough questions to improve their efficiency. We don’t just show you how to setup your account and explain all the features as Google does in their documentation, we also show you all the key areas of your Ads campaign that you need to manage, to get more profitable results.
Pay Per Click Marketing (PPC) Benefits
Our practical, in-depth guide covers:
- How Google has designed the Ads system to maximize their revenue and how you can take advantage of this by improving your understanding of Quality Score
- How to increase ROI by improving your account setup, match types, bidding and creative
- Use the latest Google Ad Extensions to get an edge
- Exploit the power of the Google Display Network
- Test and review your copy to get better results
- How to troubleshoot and optimize your account using Ads campaign reporting and Google Analytics
- Use the new mobile advertising features in Ads
Who is this guide for?
The Google Ads guide is aimed at:
- Owners and managers of small to medium sized businesses who are taking their first steps into the world of Paid Search.
- Digital marketing managers who are responsible for delivering new sales or leads through Google Ads.
- Search Marketing Specialists involved with setting and executing a paid search strategy.
How is the Google Ads guide structured?
Our practical guide is structured around the Smart Insights RACE Planning Framework, which will help you think about how to make better use of Google Ads:
- Step 1: Identify and select your target keyphrases
- Step 2: Set goals for your paid search
- Step 3: Improve your campaign structure
- Step 4: Improve your targeting
- Step 5: Improving your offer and creative
- Step 6: Get your bidding and budgeting right
- Step 7: Optimizing paid search to increase ROI
Latest updates
- Updated screenshots for newest Google Ads interface
- Rewritten section about Display Network targeting
- Updated information about average position and added details of the new top impression percentage metrics
- Added details about responsive search ads
- Added details about in-market audiences for search
- Added explanation of the difference between keywords and search terms
- Improved information about keyword matching
- Updated statistics throughout